Targeting cookies

7 min de lecture
  • __lt__cid : Used to deliver ads generated by line

  • __lt__sid : Used to deliver ads generated by line

  • __ptq.gif : Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

  • __Secure-1PAPISID : Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.

  • __Secure-1PSID : Cookie required to use website options and services

  • __Secure-1PSIDCC : Cookie required to use website options and services

  • __Secure-3PAPISID : Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.

  • __Secure-3PSID : Builds a profile of website visitor interests to show relevant and personalized ads through retargeting.

  • __Secure-3PSIDCC : Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.

  • __tld__ : Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor 's preferences.

  • __utmzz : Keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website.

  • __utmzzses : These cookies are used to collect information about how visitors use our site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

  • _fbp : Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

  • _gcl_au : Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

  • _ldbrbid : Used for delivery of ads

  • _pin_unauth : A first party cookie placed by the Pinterest Tag when we are unable to match the user. It contains a unique UUID to group actions across pages.

  • _RCRTX03 : To serve interest-based job advertisements.

  • _RCRTX03-samesite : Used to help track the success of job postings.

  • _schn : Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes.

  • _scid : Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.

  • _ts_yjad : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • _uetsid : Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that they are shown the same advertisement.

  • _uetsid_exp : Contains the expiry-date for the cookie with corresponding name.

  • _uetvid : Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor 's preferences.

  • _uetvid_exp : Contains the expiry-date for the cookie with corresponding name.

  • 1P_JAR : Google cookie sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates.

  • A3 : Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

  • ads/ga-audiences : Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor 's online behaviour across websites.

  • ajs_group_id : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • ajs_group_properties : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • ajs_user_id : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • ajs_user_traits : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • ajs%3Acookies : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • ajs%3Atest : Collects data on visitors. This information is used to assign visitors into segments, making website advertisement more efficient.

  • amplitude_cookie_test : Detects whether partner data synchronization is functioning and currently running - This function sends user data between third-party advertisement companies for the purpose of targeted advertisements.

  • APID : Cookies are used for advertising and marketing purposes. We use these cookies to know that a visitor has been on our site before which allows us (or a third party) to display an appropriate advertisement on another website.

  • APIDTS : This is a Yahoo! Cookie used in the targeting of relevant adverts and content on the Yahoo! platform.

  • APISID : Enable Google to collect user information for videos hosted by YouTube.

  • B : Collects statistical data related to the user's website visits, such as the number of visits, average time spen t on the website and what pages have been loaded.

  • bito : This cookie does not store directly personal information, but is based on uniquely identifying your browser and internet device.

  • bitoIsSecure : Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.

  • BrowserId_sec : Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.

  • DSID : These cookies set by a third party (DoubleClick) and are used for serving targeted advertisements that are relevant to you across the web.

  • DV : These cookies are used for the purpose of targeted advertising.

  • IDE : Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

  • IDSYNC : This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

  • intercom-session-cyym0u3i : Identifier for each unique browser session. The user can access their conversations and have data communicated on logged out pages

  • IR_5602c : This cookie is used for storing the unique ID which is used for identifying the user's device, on their revisit to the websites which uses same ad network.

  • IR_gbd : This cookie is used for storing the unique ID which is used for identifying the user's device, on their revisit to the websites which uses same ad network.

  • kenshoo_id : These are only set if you found our site through a sponsored ad on Google, Bing, Facebook or LinkedIn. They collect information in an anonymous form about what pages you visit and any information requests you make

  • MGX_PX_96A78AF9D886 : Collects information on what products the visitor has viewed

  • MGX_UC : Collects information on what products the visitor has viewed

  • MUID : Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.

  • optimizely_data$$#$$event_queue : Stores event instances that are waiting to be added to the previous event keys

  • optimizely_data$$#$$layer_states : Stores bucketing decision (variation and holdback assignment) for each layer in Optimizely Web & Optimizely Personalization.

  • optimizely_data$$#$$session_state : Tracks the session identifier and timestamp, which helps Optimizely identify sessions for Analytical purposes.

  • optimizely_data$$#$$tracker_optimizely : Used by Optimizely to track user actions when interacting with the adverts show.

  • optimizely_data$$#$$variation_map : Records the variation that the visitor has seen for each experiment. This allows us to deliver a consistent experience on successive page loads.

  • optimizely_data$$#$$visitor_profile : Stores the visitor's values for various audience conditions. This is particularly important for "sticky" conditions like Ad Campaign, Source Type, and Referrer for which we need to rely on the first observed value.

  • optimizelyDomainTestCookie : Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the websites

  • pagead/1p-conversion/# : Tracking Cookie for the purpose of targeted advertising

  • pagead/1p-user-list/# : Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees bet ween websites.

  • pagead/landing : Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement This also allows the website to limit the number of times that they are shown the same advertisement.

  • pagead/viewthroughconversion/612958416 : AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google.

  • pagead/viewthroughconversion/933658699 : AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google.

  • sc_at : Used by Snapchat to implement advertisement content on the website - The cookie detects the efficiency of the ads and collects visitor data for further visitor segmentation.

  • spp.pl : Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

  • tr : Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

  • UULE : The cookie is set by Google and used for user tracking and ad targeting purposes.

  • v3 : Used by Pinterest to track the usage of services.