Overview of DoorDash Ads for Restaurants
DoorDash Ads helps advertisers reach high-intent consumers as they search, browse, and order on DoorDash. Advertisers can use DoorDash Ads to promote restaurants, brands, products, or offers across relevant moments in the customer journey, from discovery to purchase.
DoorDash Ads include solutions that increase visibility, drive orders or product sales, encourage trials, and measure performance. Available ad products for Restaurants include Sponsored Listings, Promotions, and Spotlight.
Restaurants can:
Increase visibility in high-traffic areas of the app
Reach new, existing, or lapsed customers, including low- and medium-frequency customers
Drive incremental orders and sales
DoorDash Ads includes Ads Manager, a centralized platform for advertisers with more than 125 active locations to create and manage campaigns, and view reporting for all DoorDash Ads activity — including campaigns managed by the DoorDash team. Restaurants with 125 or fewer locations should use the Marketing tab in Merchant Portal.
DoorDash Ads products
DoorDash Ads offers multiple advertising solutions for restaurants, each designed to support different goals:
Sponsored Listings
Sponsored Listings increase your restaurant's visibility across the DoorDash app, reaching customers as they search, browse, and discover where to order. You only pay when a customer places an order after clicking your ad.
Use Sponsored Listings when your goal is to drive orders from customers already active on DoorDash. Learn more about Sponsored Listings →
Promotions
Promotions are customer-facing offers — such as discounts, free delivery, or free items — that give customers an added reason to order. You only pay when a customer places an order using the promotion.
Use Promotions when your goal is to drive more orders, increase average order value, or reach new and lapsed customers. Learn more about Promotions →
Spotlight
Spotlight is a premium homepage ad format featuring a large creative canvas for static display or short-form video. It appears prominently when customers open the DoorDash app, giving your restaurant high-visibility placement as consumers are browsing.
Use Spotlight when your goal is to build awareness, promote a new menu item, amplify a promotion or support a seasonal or limited-time campaign. Spotlight campaigns are managed by the DoorDash team, contact your DoorDash account representative to learn more.
DoorDash Ads Manager overview
DoorDash Ads Manager is the platform where eligible restaurant advertisers create, manage, and measure their DoorDash Ads campaigns.
In Ads Manager, you can:
Create and manage Sponsored Listings and Promotions campaigns
Organize campaigns by store, franchise group, market, or region
Set budgets, bids, and schedules
Monitor campaign and business performance, and download reports
Manage user roles and permissions
Use Ads Manager when you need to launch a campaign, review performance, or manage account access. Contact your DoorDash representative for Spotlight and other managed campaigns.
What to do next
Get started with Ads Manager
