How to Join an Opt-In Campaign
Franchise opt-in campaigns are created by your corporate partner to support local marketing on DoorDash. These campaigns are aligned with the brand's broader marketing strategy. Depending on the campaign, participation may be franchisee-funded or include corporate or DoorDash co-funding opportunities.
Join an opt-in campaign
To join an opt-in campaign:
Open the opt-in campaign link or notification
Review the available opt-in campaign, including campaign details such as participating stores, and campaign timing
Choose the store or stores you want to include
Join one available campaign, all available campaigns, or auto opt in to all future campaigns, if available
Confirm your selection before the campaign's end date
Once you opt in, your selected stores are included when the campaign launches.
How opt-in campaigns work
Franchise opt-in campaigns let eligible stores join campaigns created by a corporate partner. Eligibility is determined by the campaign creator. If a store is eligible for a campaign, it will appear in the opt-in experience and can be selected for participation. These campaigns are designed to support local marketing on DoorDash while staying aligned with the brand's national strategy.
Stores can join available opt-in campaigns any time before the campaign's end date. Stores can join one or all available campaigns, or auto opt in to all future campaigns.
Campaigns will only launch with stores that opt in.
Get notified of new opt-in campaigns
Corporate creates the campaign and invites franchisees through its own communication channels.
DoorDash notifies franchisees through:
In-product banners
Emails
Push notifications
Monitor performance after joining
After the campaign is live, you can monitor performance for participating stores.
Use campaign performance to understand how the opt-in campaign is supporting your local marketing on DoorDash.
What to do next
Learn how corporate partners can create franchise opt-in campaigns
