Catalog Manager Overview
The Catalog Manager in Ads Manager gives you self-serve access to your full product mix along with each item’s consumer-facing content. Key benefits of Catalog Manager:
Easily see which items are available for you to advertise on
Understand which items comprise your business reporting
Audit the accuracy and breadth of your catalog and each item’s content
Find answers to common catalog questions in the Help & FAQ module
A complete and accurate catalog ensures products appear correctly, ads show the right items, and reporting reflects true performance.
Receiving your catalog from either a preferred Syndicator (e.g. Salsify, Syndigo, 1WorldSync, etc.) or Flat File is a requirement for advertising your products on DoorDash. Before you launch your first campaign, review your products in Catalog Manager and confirm that your product content and attributes are up to date. Doing so will ensure that DoorDash can accurately display the full range of your items available across the marketplace during the campaign.
For fast, hassle-free catalog content updates, upload your content to one of our partner product syndicators. You can select your preferred syndicator by going to the ‘Settings’ and then ‘Integrations’ page in your Ads Manager account. If you do not work with a syndicator, you can send us your product content in a flat file.
How to access the DoorDash Catalog Manager
You can access the Catalog Manager by:
Logging in to Ads Manager
Selecting Catalog in the left-hand navigation
What you can do in Catalog Manager
Catalog Manager includes tools to help you efficiently review and manage all products associated with your brand.
Key Advanced Capabilities include:
Advanced Filters: Find products with missing images, filter by categories, or focus on items currently running in Sponsored campaigns
Sorting: Organize your catalog by name, size, GTIN, UPC, DDSIC, or category
Search: Look up multiple products at once by GTIN, UPC, or DDSIC
Exports: Download your full catalog or export just the products you want to focus on. To export, click the ‘Export’ button and switch to the ‘Reports’ tab in the left-hand navigation to download the export.
These features make it easy for advertisers to identify priority items based on their business objectives, whether that means focusing on top sellers, missing images, or items in active campaigns. This will ultimately help you save time, improve campaign outcomes, and build trust with shoppers.
For information on how to make updates to items found in your Catalog, view Update and Manage Your Catalog.
Available Catalog Manager views
Catalog Manager offers two ways to view your catalog:
Card View: Image-focused layout for browsing products
List View: Table-style layout for reviewing and auditing at scale
Catalog terms and definitions
As you work with Catalog Manager, you may come across technical terms related to product data, identifiers, and catalog ingestion. These terms are commonly used when reviewing your catalog, working with syndication partners, or troubleshooting product eligibility and data accuracy.
Here is a list of terms you're likely to encounter:
Syndicator | Syndicators are third-party platforms that brands use to house their product information, including images and attributes. DoorDash connects with a brand’s preferred syndicator to receive and update the brand’s product information. |
Flat File | A text file DoorDash receives that consists of item content. This can be used to ingest new items into the DoorDash catalog or request updates to products in the DoorDash catalog. Usually, this is in the form of an Excel or CSV file. |
GTIN | Global Trade Item Number (GTIN) is used by a company to uniquely identify its items. At DoorDash, GTIN refers to the 14-digit unique identifier code for each item. An item may have multiple GTINs attached to it in DoorDash. If we believe multiple GTINs represent the same item, we’ll merge those items together and include a comma-separated list of the GTINs. |
UPC | Universal Product Code (UPC) is a 12-digit code used as a unique identifier for items, primarily in North America. An item may have multiple UPCs attached to it in DoorDash. If we believe multiple UPCs represent the same item, we’ll merge those items together and include a comma-separated list of the UPCs. |
DDSIC | The unique DoorDash identifier assigned to each item that has been ingested into the DoorDash catalog. |
Primary Image | The primary image is the first image DoorDash consumers see of your product. |
Auxiliary Image | Auxiliary images are the additional images DoorDash consumers see when they scroll through your product’s image carousel. You can upload up to seven auxiliary images per product. |
What to do next
See best practices for Catalog Manager
View how your items appear at each retailer with Retailer View
