Generate Videos from Menu Photos on DoorDash
Turn an existing menu item photo into an AI-generated video in the Merchant Portal. Learn how to create a video, preview it, and use it as your store’s video header. This feature is being piloted with a select group of merchants.
In this article, you’ll get answers to the questions:
What is AI video generation?
How do I access video generation in the Merchant Portal?
How do I generate a video from a menu item?
How do I preview a video and set it as my header?
Frequently asked questions
What is AI video generation?
AI video generation turns a menu item photo into a short video. The tool recognizes the dish and automatically chooses an animation, so you don’t need to film or edit a video yourself.
How do I access video generation in the Merchant Portal?
Open Video Library. In the Merchant Portal, go to your Video Library.
Select Add, then Generate video from item.
How do I generate a video from a menu item?
1. Select your menu item. Choose from popular items or use the search bar to find the item you want to feature.
2. Generate your video. Select Generate video. The tool automatically generates video based on the dish. Allow 3-5 minutes for generation. Your video will appear in the Video Library when it’s ready.
How do I preview a video and set it as my header?
1. Open the generated video. When the video is ready, open it in the Video Library.
2. Review the previews. Select Preview to see customer-facing previews, including the store header. Select Video to watch the generated video in a larger view.
3. Set the video as your header. Close the preview to return to the Video Library. Open the three-dot menu beside your generated video, then select Set as store header video. After a 1–3 day review process, the video will go live.
Frequently Asked Questions
Who can use AI video generation?
The feature is being piloted with a select group of merchants. If you don’t see Generate video from item in the Add menu, your store may not have access to the pilot.
Do I need to upload a video or take new footage?
No. This flow creates a video from an existing menu item photo. Select the item and choose Generate video. No filming or video editing is required.
Can I choose the animation style?
The tool chooses an animation automatically based on the dish. You don’t need to select a style or write instructions for the animation.
How long does generation take?
Allow about 3-5 minutes for generation. Your video will appear in Video Library when it’s ready.
Do generated videos include sound?
No. AI-generated videos in this flow do not include audio.
How can I preview my video before using it?
Open the generated video in the Video Library. Select Preview to see customer-facing placements, including the store header. Select Video to watch it in a larger view.
Can I use the generated video as my store header?
Yes. After reviewing the video, close the preview to return to the Video Library. Open the three-dot menu beside the video and select Set as store header video.
Does a generated video need to be reviewed before it goes live?
Yes. Generated videos go through DoorDash’s moderation process before going live. The review checks that the video looks realistic and represents the original dish accurately. Generation and approval are separate steps.
Can I download my generated video?
Yes. In Video Library, open the three-dot menu beside the video and select Download.
Do I need to tag the menu item in the video?
The item used to generate the video is tagged automatically. You can check the association under Tagged menu items when you open the generated video.
How many videos can I generate?
You can create up to 10 AI videos. If you hit this cap and are interested in creating more, feel free to reach out to us at videoteam@doordash.com.
