Inventory Insights Overview
Inventory insights in Brand Center help you understand where product availability may be affecting sales across retailers and stores. You can also see how shoppers respond when an item is unavailable, including the brands and products they substitute with instead.
Key benefits of Inventory insights:
Monitor on shelf availability and out of stock trends
Identify the products, retailers, and stores most affected by availability opportunities
Understand estimated revenue missed when products are unavailable
See substitution behavior and the potential revenue at stake when shoppers choose another product
These insights can help you identify where to prioritize action to improve availability and protect sales.
How to access Inventory insights
You can access Inventory insights by:
Logging in to Brand Center
Selecting Inventory in the left hand navigation
What you can do in Inventory insights
Inventory insights brings together availability and consumer purchasing signals to help you understand where your products may be losing demand.
Key capabilities include:
On shelf availability: Monitor how often your products are available across retailers and stores over time.
Out of stock trends: Identify the products, retailers, and stores with the greatest availability gaps.
Estimated revenue missed: Understand the potential sales impact when a product is unavailable.
Consumer purchasing insights: See the brands and products shoppers substitute instead when their intended item is unavailable.
Competitive benchmarking: Compare your availability and out of stock performance with relevant competitor brands.
These capabilities make it easier to pinpoint availability opportunities, understand their potential impact, and prioritize the products and locations that matter most to your business. Inventory Insights are currently available to eligible U.S. brands.
Unlock deeper insights with Premium
Premium gives you a more complete and detailed view of availability and consumer substitution purchasing habits.
With Premium, you can get deeper insights of what’s available in the inventory tab:
See full results for on shelf availability, estimated missed revenue, and out of stock impacts
Access a complete view of consumer substitution insights
Compare performance across all available competitive benchmark categories
Filter and search across retailers, stores, brands, and SKUs
Premium expands the depth and scope of the insights included in the inventory tab, helping you move from an overall view to the specific products, retailers, and stores that may require action. To learn more about Premium Insights, reach out to your DoorDash Account Manager.
What to do next
Review Assortment to identify products that may be missing from retailer catalogs or have incomplete content
Use Campaigns to support products and retailers that are well positioned to meet shopper demand
