Premier Plan Benefits FAQs
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General FAQ
Why did you make this change?
To give merchants more built-in growth support as part of Premier on Marketplace.
What if I don’t use one of the benefits?
All benefits are included in your plan. Even if you don’t use one (eg. photo shoot), the others still deliver measurable value.
What happens if I downgrade from Premier to Plus?
You have the flexibility to move between plans. If you downgrade to Plus, you’ll keep its standard features like DashPass eligibility and a lower commission rate, but you’ll no longer have Premier’s added benefits such as Premier Sponsored Listings, professional photography, and tool discounts. The Plus pricing plan also comes with a smaller delivery radius and higher customer fees compared to Premier.
Why is Premier worth 5% more commission than Plus?
The added benefits (Premier Sponsored Listings, professional photography credits, and discounts on DoorDash Commerce Platform Pro) deliver measurable value in visibility, conversion, and efficiency beyond Plus, in addition to the existing benefits of the Premier pricing plan.
Does the Premier commission % ever change?
The Premier commission remains 30%, with no additional charges for the included benefits.
Premier Photos Benefit FAQs
What is included in the support for professional photo shoots?
Premier includes a $200 credit to cover additional costs associated with professional food photography. Depending on your location and availability, this will be in addition to scheduling a free DoorDash photographer to come to your location.
Do I have to use DoorDash’s photographer?
Most restaurants will schedule a free photoshoot with a DoorDash photographer if one is available in their area. In addition, all Premier restaurants receive a $200 reimbursement to help cover costs like food and styling. If we don’t have a photographer in your area, you can still use this benefit by arranging your own professional photoshoot. You’ll receive the same $200 reimbursement to offset your costs after uploading 10 high-quality photos to your menu.
When and how do I receive the reimbursement for my photo shoot?
Your reimbursement will be issued as a store payment in the next payout following the successful upload and approval of your photos. If you are on a free trial, you will receive the reimbursement in the next payout after your free trial ends.
Can I access the $200 credit multiple times?
This is a one-time credit per eligible menu. This means that if your business has multiple stores with the same menu, you will be issued one $200 credit. A store that has already received the $200 credit will not be eligible to receive it in the future.
Premier Sponsored Listings FAQs
Who is eligible for Premier Sponsored Listings?
Merchants enrolled in the Premier plan (at a 30% commission rate) automatically receive this benefit.
What are Premier Sponsored Listings and how do they work?
As part of the Premier plan, we automatically run this free ad campaign for merchants to help more customers see and order from their business—at no extra cost. (Learn more about Sponsored Listings and how they can help merchants like yourself.)
Why upgrade my campaign if it’s already free?
A Premier Sponsored Listing gives you a preview of what advertising on DoorDash can do. Upgrade or create your own Sponsored Listing to amplify results by setting your own budget, unlocking campaign controls, and getting up to 5x more weekly campaign sales. Your Premier plan will help fund your campaign.
What happens when I upgrade my Premier Sponsored Listing?
The Premier plan will automatically help fund your upgraded Premier Sponsored Listing on top of the budget you set while it runs.
Do I get charged anything additional for these ads?
No, merchants will not get charged any additional fees for this included benefit with their Premier plan.
Where can I see this campaign?
Eligible merchants can see their Premier Sponsored Listing in the Merchant Portal, in the Campaigns tab.
Where will my ad appear?
In high-traffic areas on DoorDash, like the homepage, search results, and more.
How do I cancel my Premier Sponsored Listing?
Contact support for help. Please note that this benefit is automatically included in the Premier plan at no additional cost.
If you upgraded your campaign and want to pause or cancel, simply follow these steps:
1. Navigate to the Campaigns tab of the Merchant Portal and click on the campaign that you upgraded which will be tagged with a green dollar sign.
2. Click the ‘End Campaign’ button in the top right corner. Your free Premier Sponsored Listing will resume automatically and you can upgrade again at any time.
I received a payment titled “Premier Marketing Fund Reimbursement”. What does that mean and why am I receiving this?
This payment is related to the Premier Sponsored Listing funding that your business receives as a benefit of the Premier marketplace package. Due to your ad campaign structure, the funding you would normally receive in the campaign itself does not automatically apply. This reimbursement covers that amount and is issued on a monthly basis for as long as this scenario continues and you are eligible for the Premier Sponsored Listing.
