Navigating the Insights Tab in the Merchant Portal

Optimization score

1. Log in to the Merchant Portal

2. Navigate to the Insights section and select Optimization Score

3. Review tips on how to optimize your store settings, menu, pricing, and more.

Sales

1. Log in to the Merchant Portal

2. Navigate to the Insights section and select Sales

3. Review dashboards that break down sales data into timeframes, fulfillment methods and loyalty status.

Product mix

1. Log in to the Merchant Portal

2. Navigate to the Insights section and select Product mix

3. Here you can see information about your best selling items

Operations quality

1. Log in to the Merchant Portal

2. Navigate to the Insights section and select Operations quality

3. Here you can see information about your best selling items

How are Operations Quality goals set?

DoorDash sets Operations Quality goals based on the average annual performance of the top 20% of DoorDash merchants. Meeting these goals means your store is performing at a level consistent with other top-performing merchants on the platform.

The Operations Quality tab consists of two key metrics:

• Areas requiring your attention: Highlights metrics where your store/business is underperforming.

• Areas on track: Highlights metrics where your store/business is performing well.

Keeping track of these metrics helps you make strategic changes as needed, informed by data from other businesses and customer needs. 

Which operations quality metrics are tracked?

Operations quality includes the following metrics:

• Avoidable wait

• Avoidable cancellations

• Downtime

• Order accuracy (missing or incorrect items)

• Customer rating

Each metric highlights a different part of the delivery and fulfillment experience that you can directly influence. To read more about operations quality reporting, click here.

Most Loved

Strong operational performance — including low cancellation rates — can help make your store eligible for Most Loved, a program that recognizes top-performing restaurants. Eligibility is based on a combination of customer ratings and operational performance.

To qualify as a Most Loved restaurant, stores must:

• Maintain an overall lifetime customer rating of 4.5+

• Meet the following benchmarks on a monthly basis:

  • 25+ lifetime orders

  • Overall lifetime rating of 4.5+

  • Uploaded logo and header images to store page

  • Similar menu prices to in-store pricing

  • Meet monthly performance goals