How to Create and Manage Promotions
DoorDash Promotions let you provide customers with discounts, free delivery, and item promotions. You can choose your promotion type, customize your promotion, and manage your campaign in the Merchant Portal. You only pay when a customer places an order using your promotion.
What types of DoorDash Promotions are available?
DoorDash offers the following promotion types:
Item promotions
Buy one, get one free (BOGO): Customers buy an item and receive the same item for free.
Free or discounted items: Offer selected menu items for free or at a discount.
Order discounts
Offer customers a discount when their order meets a minimum subtotal, such as 20% off orders over $30 (Spend x, get y).
Free delivery
Cover the customer's delivery fee when their order meets a minimum subtotal.
Happy Hour and Lunch specials
Run order discounts or item promotions during selected times of day.
Where do customers see my Promotions?
Customers can see your Promotions on your DoorDash store page, in the Deals tab, and on the DoorDash homepage. Your business also receives a promotion badge on its DoorDash store listing.
How do I create a promotion?
To create a promotion, log in to the Merchant Portal and follow these steps.
1. Choose your promotion type
Go to Marketing > Run a campaign.
Select Item promotion, Order discount, or Free delivery.
Select Create promo.
2. Set up your promotion
Select the promotion you want to run. Available options depend on the promotion type:
Item promotions: Select a tab at the top of the page: Buy one, get one free, Free or discounted items, Lunch specials, or Happy Hour. Then select the menu items to include. Popular items are labeled Most ordered.
Order discounts: Select a tab at the top of the page: Spend x, get y, Lunch specials, or Happy Hour.
Free delivery: Configure your promotion using the available settings.
You can view a promotion preview and sales and cost estimates alongside your settings.
3. Choose your stores
Under Selected stores, choose the stores where you want to run the promotion.
4. Set your Customer incentive
Under Customer incentive, configure your promotion. Depending on the promotion type, you can select a percentage or dollar amount off and set a minimum order subtotal or maximum discount amount, where available.
For Free delivery promotions, set the minimum order subtotal customers must meet to receive free delivery.
5. Choose your audience
Under Audience, choose which customers you want to reach. You can target new, existing, lapsed, or all customers in your delivery area.
For Spend x, get y promotions, you can select Smart Targeting to automatically target the customers most valuable to you, adapted to your business.
6. Set your duration
Under Duration, choose your promotion's start date and how long it will run:
Select Keep it going to run the promotion until you pause or end it.
Select an end date to run the promotion for a specified period.
7. Set your schedule
Under Scheduling, choose when customers can use your promotion. You can run it during your store's open days and hours or customize the schedule.
8. Set your average weekly budget, if applicable
Under Average weekly budget, choose one of the following options, where available:
No cap on average weekly budget: Allow every eligible customer to redeem the promotion.
Average weekly budget: Set a budget to help limit redemptions.
Depending on the promotion type, you may see estimates for weekly costs, sales, return on ad spend, or cost per order as you adjust your settings.
Eligible Marketing Credits can be used toward Promotions. You can view your available credits and total balance in your Marketing Wallet.
Learn more about Marketing Credits.
9. Name and create your campaign
Enter a campaign name, review your settings, and select Create campaign.
How much do DoorDash Promotions cost?
You only pay when a customer places an order using your promotion. Your cost can include the customer discount or delivery fee, plus the DoorDash Marketing Fee.
For eligible promotion types, you can set an average weekly budget to help manage your spending.
How do I manage and review Promotions?
You can manage your Promotions and review campaign results in the Merchant Portal.
Log in to the Merchant Portal.
Go to Marketing > Campaigns.
3. Select the promotion you want to review.
Review your campaign performance
Under Performance, you can review metrics including:
Campaign sales: Sales generated through your promotion.
Campaign orders: Orders placed using your promotion.
Campaign spend: Amount spent on your promotion.
Return on ad spend (ROAS): Campaign sales relative to campaign spend.
Review your reorder rate
Under Reorder rate, you can see how often new or lapsed customers place another order after using your promotion.
Reorder rate data becomes available after 30 days of campaign activity.
Review long-term value
Under Long-term value, you can compare the cost of acquiring customers through your promotion with their spending over 30, 60, and 90 days. Long-term value data becomes available after 30 days of campaign activity.
Manage your promotion
Select the campaign you want to manage to access available actions, such as editing or ending the promotion.
What are Boosted Promotions?
Boosted Promotions are currently available for select qualifying promotions in the US only.
If you have an eligible promotion active during a boosted period, DoorDash may increase the customer-facing discount by adding additional DoorDash funding on top of your promotion.
Here's how it works:
You fund only the promotion you create.
DoorDash funds the additional boosted amount.
Your promotion fees remain the same whether or not your promotion is boosted.
For example, if you're running a promotion where customers Spend $30, get $8 off, DoorDash may boost it to Spend $30, get $12 off, with the additional $4 funded by DoorDash.
For percentage-based promotions, DoorDash may increase both the discount percentage and maximum discount amount. For example, 20% off up to $5 may increase to 30% off up to $8.
Final customer discounts are rounded up to the nearest dollar or nearest 5% increment.
Where can I see DoorDash's contribution to a Boosted Promotion?
You can see how a Boosted Promotion was applied to individual orders in the Merchant Portal.
Log in to the Merchant Portal.
Select Orders from the left-hand menu.
Select History and filter by the date range of the promotion.
Select an order to view its order details.
Under Customer discount, you can see the total discount applied to the order, including any DoorDash-funded boost.
How do I know if my promotion is eligible for a boost?
DoorDash announces Boosted Promotion periods by email.
If you already have an eligible promotion scheduled during the boosted period, DoorDash may automatically apply the boost. If you don't have an eligible promotion running, you may be invited to create one by following the instructions in the email.
Eligibility depends on factors such as promotion type, timing, and the specific boosted period. If you're unsure whether your promotion qualifies, contact Merchant Support.
Can I opt out of a Boosted Promotion?
Yes. If you have an active promotion during a boosted period and don't want it to be boosted, complete the opt-out form included in the email announcement.
You'll need your Store ID to submit the request. If you don't have an active promotion during the boosted period, no action is required.
How do taxes work with DoorDash Promotions?
Taxes and tax reporting can vary based on where your store is located and the type of campaign you run. For more information about how taxes work on Ads and Promotions, visit:
