Assortment Overview
Assortment in Brand Center helps you understand how well your products are listed, available, and represented across retailer catalogs on DoorDash.
Key benefits of Assortment:
See the share of your brand’s products listed across retailers and stores
Identify products that may be missing from retailer catalogs
Review product availability and content quality
Prioritize catalog updates that can improve the shopper experience
A complete and accurate assortment helps ensure shoppers can find your products, ads feature the right items, and reporting reflects your brand’s performance.
How to access Assortment
You can access Assortment by:
Logging in to Brand Center
Selecting Assortment in the left hand navigation
What you can do in Assortment
Assortment includes tools to help you review how your products appear across retailer catalogs and tracked stores.
Key metrics include:
Overall DoorDash score: A single measure of how well your brand’s products are represented on DoorDash. Each product receives a score based on its listing, availability, and content quality, and this metric averages those scores across your full assortment. A higher score means more of your products are accurately listed, available, and complete for shoppers.
Listed assortment: The percentage of products from your brand that are set up for sale on DoorDash
Product availability: The percentage of products from your brand that can be ordered by customers on DoorDash
Content quality
Product image: Percentage of listed products that have a product image.
Brand name in title: Percentage of listed products with the exact brand name in the title.
Product description: Percentage of listed products that have a product description.
Brand name in description: Percentage of listed products that have the exact brand name in the description.
Product level detail: Identify specific products that may be missing from a retailer catalog or have incomplete content.
These capabilities make it easier to prioritize catalog updates and improve how your products appear to shoppers across DoorDash. To learn how to update your catalog, see here.
Assortment Insights are currently available to eligible U.S. brands. Some Assortment insights may vary by brand and retailer.
