How to Manage Food Labels in the Merchant Portal
Food labels help customers find and choose the right items on your menu by describing key attributes of your menu items like vegan, gluten-free, or spicy. Reviewing your labels will help your items show up in relevant filters, search results, item badges, discovery carousels, and other menu placements.
You can review suggested labels by item or in bulk from Menu Manager in Merchant Portal. Label changes apply at the menu level. If a food item appears on multiple menus, the label will update across all of them. This also applies if you use a point-of-sale (POS) integration.
Where can I view menu item labels?
You can view labels for each item directly in Merchant Portal:
Log in to the Merchant Portal
Select Menu from the left-hand navigation
Choose the menu you want to edit
Editing an item: Select an item and scroll to Food Labels in the side-sheet
Editing multiple items: Select “Show food labels” in Menu Settings
How do I review suggested labels in bulk?
Coming soon to all submarkets
Open Menu Manager in Merchant Portal
Select “Show Food Labels” from Menu Settings
Review current and suggested Food Labels per item. You can hover over a Food Label to see a definition.
Select the ✓ to confirm a suggested label
Select X to remove a current label or decline a suggested label
Select the + button to add another label
Reviewing labels in one place can help you keep your menu accurate quickly. Active labels are shown in grey while suggested labels are blue. Review to make sure your Food Labels accurately describe your menu item.
How do I update labels for a single menu item?
In the Menu, select the item you want to update
Scroll to the Food labels section
Select or deselect the appropriate labels
Tap Save — your changes apply immediately
How does DoorDash determine menu item labels?
DoorDash uses a combination of machine learning and human review to suggest labels based on:
Item names
Item descriptions
Menu photos
These suggestions help identify common dietary, allergen, and taste attributes, which you can then review in the Merchant Portal.
Why do some labels require review?
Some labels — such as gluten-free or vegan — are considered highly sensitive. Because customers rely on these labels to make safe choices, you must review and confirm suggested labels before they're used for discovery.
DoorDash may suggest a label, but it won't be applied until you approve it in the Merchant Portal or another approved channel.
What if I use a POS integration?
Enterprise Merchants: Contact your account owner or Merchant Support for guidance.
Non-Enterprise Merchants using POS integrations: You can still use Food labels.
Need help managing menu item labels?
If you need assistance, either contact your Account Manager, email [email protected], or reach out to Merchant Support
