How to Enable DashPass on Your DoorDash Store
What is DashPass?
DashPass is a customer membership program offered by DoorDash.
DashPass members receive benefits such as $0 delivery fees and reduced service fees on eligible orders.For merchants, DashPass determines whether your store is eligible to appear to DashPass members with these benefits applied. DashPass eligibility is based on your partnership package.
Who is eligible for DashPass?
Your store is eligible for DashPass if:
You are partnered with DoorDash
You have a Plus or Premier partnership plan
If you aren't enrolled in one of these packages, DashPass will not be available for your store.
How do I enable DashPass?
DashPass can be enabled automatically or manually, depending on your current setup.
If you're new to DoorDash or upgrading your package
DashPass is enabled automatically when you:
Sign up for DoorDash
Select a Plus or Premier partnership package
Complete account setup in the Merchant Portal
Go live and begin accepting orders
Once your store is live, it will automatically be marked as DashPass-eligible.
If you're already live and want to add DashPass
To add DashPass through the Merchant Portal:
Log in to the Merchant Portal
Select + Add solutions
Scroll to Grow online
Find DashPass
Select + Add feature
Follow the prompts to opt in or upgrade your existing plan
After activation, DashPass eligibility will apply to your store.
How does DashPass appear to customers?
When DashPass is enabled, your store is marked as DashPass-eligible in the DoorDash app. Eligible DashPass members will see DashPass benefits applied when ordering from your store.
Is DashPass available for merchants using Self-Delivery?
Yes. If DashPass is enabled for your store, eligible customers will receive DashPass benefits when ordering from you, including when you use Self-Delivery.
