What is Level Pickup Pricing?
Level Pickup Pricing
We are always searching for more ways to give our partners more flexibility and control over how their restaurant shows up on DoorDash. By listening carefully to feedback from restaurant owners like you, we’ve designed a new feature that lets you set different prices on your Delivery and Pickup menus as they appear on DoorDash.
For your pickup menu, we recommend that you keep prices consistent with your in-store menu to provide a better experience for your customers.
HOW TO SET LEVEL PRICES
Quickly and easily manage your prices from the ‘Merchant Portal’.
Log in to your Merchant Portal and click on the ‘Menus’ tab
Navigate to the item you’d like to edit the price of
Click ‘Edit’. Detailed instructions here.
You’ll see two fields, one for Delivery price and a second for Pickup price. Enter in your prices.
Ex.
If you’d prefer, we can level out your prices for you. Simply upload a copy of your in-store menu here, and we can edit your pickup prices to match.
FAQs
Why match your DoorDash Pickup prices with your in-store prices?
Simply put, Pickup prices that match in-store prices lead to more sales for you. In fact, customers tell us they’re 35% less likely to order again from restaurants that charge higher prices on DoorDash than on their in-store menu.
When restaurants on DoorDash have Pickup prices level with in-store prices, we notice the following an 18% increase in the likelihood that a customer purchases from your store
What are the benefits of having level prices?
We estimate restaurants like yours will see a 15% increase in new customers after setting their Pickup price to match their in-store price. We also see a 40% increase in customers placing repeat orders from your restaurant.
Will changing my Pickup menu prices to match my in-store prices hurt my overall business?
We believe Level Pickup pricing would help your business. Conservative estimates show that level pricing across Pickup and in-store menus should lead to a 1.4x increase in weekly sales.
How do I manage Pickup orders?
Here are some tips to run Pickup orders smoothly:
Accept and manage Pickup orders the same way you manage your DoorDash Delivery orders — on tablet app, POS, email, or fax.
Provide clear Pickup instructions to your customers with a custom message in the app. For example: “To pick up your order, head to the counter on the left side of the entrance.” Customize your Pickup instructions in the ‘Settings’ tab of Portal.
Clearly mark a customer Pickup spot, such as a counter near the entrance, so that customers can easily pick orders. Need signs to mark a DoorDash Pickup location? You can order decals and marketing collateral in the ‘Grow Your Sales’ tab on Portal.
Make sure your Pickup orders are accurate — and that they’re ready for customers on time. With great food and great service, customers you gain through DoorDash Pickup are bound to become neighborhood regulars.
You can find more information about Pickup on DoorDash here.
Why do I pay a commission on Pickup orders?
Orders placed on DoorDash Marketplace for either Delivery or Pickup are proven to be over 90% new, meaning that a vast majority of these customers are brand-new to your business.
In 2020, Epsilon Data Management did a study measuring the overlap between Pickup customers and existing customers for two businesses: a national chain with over 2,000 locations and a regional restaurant group with only 10 locations. The study concluded that 90-95% of Pickup customers were entirely new to these restaurants — that is, customers found the restaurant specifically because of Pickup.
DoorDash Marketplace is a powerful marketing tool for your business. The commission on Pickup orders covers the cost of acquiring the new customer for you.
