Overview of Ads Manager

Note: Ads Manager is available for restaurants with 125 or more locations. If your business has fewer than 125 locations, learn about advertising in the Marketing tab of Merchant Portal here.

Ads Manager is the centralized platform where eligible restaurant advertisers create, manage, and measure their DoorDash Ads campaigns. From one place, you can launch campaigns, organize by store or franchise group, set budgets and targeting, and track performance in real time.

How to access Ads Manager

To get started, log in to Ads Manager using your DoorDash account credentials.

Note that in order to access Ads Manager, you need to be added to an eligible DoorDash Ads account by an account admin or DoorDash representative. The features and accounts you can access depend on your business structure, assigned role, and permissions.

Once logged in, you'll be able to:

• View campaign performance

• Create new campaigns

• Manage stores, budgets, and targeting

• Access reporting

• See customer insights

If you don't have access, contact your DoorDash representative or ask an account admin to add you as a user.

What’s in Ads Manager

Ads Manager is organized around key workflows:

Performance

The Performance tab provides a centralized view of your advertising and business performance on DoorDash, including:

• Ads Summary or Promo Summary views

• Campaign performance reporting

• Performance by Daypart

• Category Share insights

• Brand Sales Growth reporting

These views help you understand campaign effectiveness, identify performance trends, evaluate category position, and measure business growth on DoorDash.

Filter performance by date range, campaign status, franchise, store, market, or owner to analyze results across different parts of your business.

Ads Manager includes both campaign performance and business performance views. 

• Campaign performance helps you understand how your ads are performing

• Business performance helps you evaluate broader DoorDash performance, including organic and ads-related results where available

Customer Insights

The Customer Insights tab helps you understand how customers interact with your restaurant on DoorDash.

Customer Insights includes views such as:

• Customer breakdown

• Customer purchase trends

• Customer long-term value

Campaigns

The Campaigns tab is where you can view and manage your restaurant advertising campaigns.

In the Campaigns tab, you can:

• Create new campaigns

• View all Sponsored Listings and Promotions campaigns, including active, paused, and completed

• Access campaign-level and ad group-level details

• Edit campaign details

• Manage campaign budgets and schedules

Campaigns control the broader campaign setup, including schedule, budget, and the stores the campaign budget can spend against. Ad groups let you define more specific settings, such as bids, bid strategy, audience targeting, dayparting, and store subsets.

Reports

The Reports tab is where you can create and download reporting to analyze performance outside of Ads Manager.

Depending on your business type, account setup, and available features, you may be able to create reports such as:

Marketing reports

• Campaign Report

• Ad Group Report

• Placement Report

• Targeting Report

Business reports

• Product Sales Report

• Category Share Report

• Interest Insights Report

Create reports to analyze campaign performance, measure business growth, evaluate category position, and identify customer and product trends.

For more detailed reporting guidance, see the articles on Ads Manager Report Builder and Ads performance metrics.

Settings

The Settings tab is where eligible users can manage account-level details, including users and permissions.

The Settings tab allows admins to:

• Add users

• Remove users

• Update user roles

• Manage billing or account settings

Access in Ads Manager is determined by both a user's account type and user role.

Account types define which part of the business a user can access. Depending on your organization, users may be assigned to accounts such as:

• Business 

• Franchise Group

• Franchise

• DMA 

• Store

User roles define what actions a user can perform within their assigned account.

Common roles include:

• Admin: Can manage campaigns, users, billing, and account settings

• Marketer: Can create and manage campaigns, but doesn't have access to billing or account settings

• Analyst: Can view performance and reporting

Assign user roles based on the appropriate account type and role based on the level of access they need.

What to do next  

• Create a Sponsored Listings campaign

• Create a Promotion

• Overview of Ads Reporting