Using the AI Assistant in Ads Manager
The AI Assistant helps you understand advertising performance and DoorDash Ads products. Ask a question in your own words and use follow-up questions to explore results in more detail.
Getting started
Select AI Assistant at the bottom of the left navigation menu. The chat panel opens alongside your workspace.
Select a suggested prompt, such as Analyze my recent sales or Analyze my campaign performance, or type your own question in the text box.
Select the send arrow to submit your question
Ask a follow-up question if you’d like more detail or want to compare something else
What can I ask the AI Assistant?
Campaign performance
Ask about sales, spend, orders, return on ad spend (ROAS), average order value, and new or lapsed customers. To focus your answer, include a campaign, campaign type, store, customer type, or date range in your question.
“What was my ROAS on my last BOGO campaign?”
“How much did I spend on promos last month?”
Comparisons and trends
Compare Sponsored Listings and Promotions results, explore spend over time, or compare performance across date ranges.
“Compare my Sponsored Listings sales and promo sales last quarter.”
“Show me marketing spend by week for the last 8 weeks.”
Costs and discounts
Ask for a breakdown of marketing fees, customer discounts, and marketing credits, or a summary of your promotion discounts.
“How much did I pay in marketing fees last month?”
“What were the total customer discounts from my promotions last quarter?”
Products and metrics
Ask how Sponsored Listings, Promotions, or Smart Campaigns work. You can also ask about targeting options, manual and automatic bidding, and metric definitions.
“How does auto bidding work?”
“What does lapsed customer mean?”
