User Roles and Permissions

Q: What's the difference between a role and entity access?

A role defines what a user can do (like creating campaigns or viewing reports), while entity access defines where they can do it (such as specific stores, franchises, or regions). Both must be set correctly for a user to have the right level of access.

Q: Why can't a Marketer see billing or account settings?

Marketer roles are intentionally limited to campaign management. Billing and account settings are restricted to Admin roles to protect sensitive business information and prevent accidental changes.

Q: Can one user have access to multiple franchises or regions?

Yes. A single user can be granted access to multiple entities (such as different franchise groups or markets) and can switch between them using one login.

Q: Why can't an Analyst create or edit campaigns?

The Analyst role is designed for reporting and insights only. This ensures that users analyzing performance don't accidentally change live campaigns or budgets.

Q: How do I decide which role to assign to a new user?

Assign roles based on responsibilities: Use Admin for account control and user management Use Marketer for campaign execution Use Analyst for reporting and insights Limiting access to only what's needed helps keep your account secure and organized.

2 min read

DoorDash Ads Manager allows restaurant advertisers to grant access to multiple users while maintaining control over what each person can see and do.

User roles and permissions are designed to support different responsibilities across your business, like campaign management, reporting, and administrative control, while protecting sensitive account settings and billing information.

Permissions by role

Ads Manager supports three user roles, each designed for a different level of responsibility. Every role can be assigned at the Business, Franchise, or Market level — which determines the scope of access rather than the permissions themselves.

Admin — Full account access including billing, user management, and campaign control. Typically assigned to corporate or franchise leadership responsible for account oversight.

Marketer — Campaign creation and management access. The right role for day-to-day campaign execution, including agencies or external partners.

Analyst — View-only access to reporting and performance data. Commonly used for reporting teams, finance teams, or external partners who need visibility without campaign access.

Ability	Admin	Marketer	Analyst
Create campaigns	Yes	Yes	No
Edit campaigns	Yes	Yes	No
View campaign details	Yes	Yes	Yes
Create custom reports	Yes	Yes	Yes
View performance	Yes	Yes	Yes
View customer insights	Yes	Yes	Yes
Manage users of any role	Yes	No	No
Access Merchant Portal	Yes	No	No
Edit billing method	Yes	No	No
View billing method	Yes	Yes	No

How roles and entity access work together

A user's access in Ads Manager is defined by two factors:

Role: what the user can do
Entity access: where they can do it

Roles determine permissions, while entity access determines which parts of the business those permissions apply to.

In general:

Permissions control access to campaign creation, reporting, billing, and account settings
Access is scoped to specific entities, such as businesses, franchise groups, or stores
Users can switch between entities they have access to using a single login

How account structure impacts permissions

A user's role determines what they can do. Their entity assignment determines where they can do it.

User Entity	Access
Business	Access to all brands, franchise groups, franchises, stores, and markets within the business
Franchise Group	Access only to locations and data within the assigned franchise group
Franchise	Access only to locations and data within the assigned franchise
Market (DMA)	Access only to locations and campaigns within the assigned market
Store	Access only to the assigned store

What to do next

Learn how to get started with Ads Manager
Get an overview of DoorDash Ads reporting capabilities

What's the difference between a role and entity access?

Why can't a Marketer see billing or account settings?

Can one user have access to multiple franchises or regions?

Why can't an Analyst create or edit campaigns?

How do I decide which role to assign to a new user?

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User Roles and Permissions

Permissions by role

How account structure impacts permissions

What to do next

Frequently asked questions

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