Introduction to Sponsored Products
Sponsored Products overview
Sponsored Products are item-level ads that increase the visibility of your products across the DoorDash app, helping you reach shoppers who are actively browsing or searching.
These ads are native to the shopping experience and appear alongside organic results, allowing you to influence purchase decisions at high-intent moments.
Sponsored Products are designed to:
Drive product-level sales
Capture high-intent demand
Increase discoverability across retailers and categories
Sponsored Products are:
Auction-based
Priced on a cost-per-click (CPC) basis
Managed through Ads Manager and our API partners
Where Sponsored Products appear
Sponsored Products appear across multiple high-visibility placements in the DoorDash app, including:
Retailer store home and deal pages
Category pages
Retailer store search pages
Global search (application-wide item discovery)
DoubleDash (post-checkout experience)
These placements allow you to reach customers at different stages of the shopping journey:
Active intent: When customers are searching for specific items
Passive discovery: When customers are browsing categories or collections
Impulse moments: After checkout via DoubleDash
How to fit Sponsored Products into your strategy
Sponsored Products are best used when you want to increase visibility and drive sales for specific items. Common use cases include:
Promoting high-priority or top-selling products
Supporting seasonal or promotional campaigns
Increasing discoverability for new or underperforming items
Capturing demand from customers actively searching or browsing
They can be used alongside other formats, such as Sponsored Brands, to support different stages of the customer journey:
Sponsored Brands: Drive brand awareness and engagement
Sponsored Products: Drive product visibility and conversions
Using both formats together allows you to balance brand-building with performance-driven outcomes.
