How to Use the Video Library in the Merchant Portal
What is the Video Library?
The Video Library is a centralized hub in the Merchant Portal that allows you to manage your videos and understand the business impact they drive.
You can upload and organize videos, tag featured menu items so customers can order directly from what they see, and view performance metrics like views, video-driven sales and video-driven new customer sales.
How do I navigate to the Video Library?
Go to the left-side navigation on your Store Page on the Merchant Portal → Video Library
How do I filter my videos in the Video Library?
You can filter your video library view on videos with/without item tags, status, source and visibility.
How do I tag items on my videos?
Select a video
Tag it to one or more menu items (search for a menu item in the search bar)
How do I measure performance from video content for my store(s)?
You can view video performance metrics for Last 30 Days or All Time (filter on the top right corner).
Views: Counts customer views of at least three seconds across eligible surfaces on DoorDash
Video-Driven Sales: Total gross sales from orders placed 24 hours after a customer watched a video for at least three seconds
Video-Driven New Customer Sales: Portion of video-driven sales from new customers
How do I use a video as my store's header?
To use a video for your header, follow these steps:
Log into the Merchant Portal
On the right-hand side of your screen, select Settings
Select Store settings
Under Brand Assets you’ll see an item that says Header Video
Click the Edit button
Select the video you want to use for your header
Click Save
Once selected, it will take 1-3 business days for your video to be reviewed and reflected in your store page.
What are common reasons a video is rejected?
Website URL
Mentions any website link in the caption or video that is not DoorDash
Price Mentioned
Mentions any specific price for a dish e.g. $12 hot dog. We reject this because menu prices may change over time
Promotion Mentioned
Mentions any promotions. We reject this because it likely isn’t a promotion available via DoorDash or may change over time
Mostly Images
Slideshows or compilations of short clips are not able to be used.
Video is poor production quality
Poor video resolution or editing e.g. poor lighting, choppy video transitions, lots of text overlay that takes away from video
Video speed is too fast or too slow
Video is too zoomed in
Background is messy
Food is eaten
Overall video quality does not meet our high standard for inclusion
Content is not relevant
Food is not shown as a main feature of the video or the video is of more widely available pre-packaged foods rather than restaurant’s unique offerings
Focuses too much on people or interior instead of food
Only shows alcohol, no food shown
Item shown in video is not available on DoorDash
Collaboration video
The video is in collaboration with another account.
Video is not available
Unable to moderate video because the video is no longer available/link broken.
Video the wrong format
Video is not a vertical, full-screen video.
Contains negative sentiment
Video does not highlight the restaurant in a positive light.
Contains seasonal content
Video is clearly for a specific holiday, not relevant all year round, e.g. features Santa, halloween decorations, etc
Contains inappropriate content
Video violates our existing Content Guidelines (profanity, sexual content, etc)
What happens when a video is rejected?
When one of your videos is rejected, you will see a message in the Brand Settings page of your business-level Merchant Portal. This message will indicate which videos were rejected and the reasons for rejection.
You can choose to replace the rejected video with another video that will be subject to the same review within 1-3 days.
If you believe the video should be approved, please contact Merchant Support.
