How to Create and Manage Smart Campaigns
What are Smart Campaigns?
Smart Campaigns are an automated promotion type that uses your store data and DoorDash insights to tailor promotions to new, existing, and lapsed customers. They automatically optimize promotions based on customer behavior, reducing the need for manual campaign management.
How do I create a Smart Campaign?
To create a Smart Campaign, log in to the Merchant Portal and follow these steps.
1. Choose Smart Campaigns
Go to Marketing > Run a campaign.
In the Smart Campaign tile, select Create campaign.
2. Review your promotions
Every Smart Campaign includes Spend x, get y.
Buy one, get one free (BOGO) is also included by default. You can select which menu items are eligible for BOGO or opt out of BOGO entirely.
3. Choose your stores
Select the stores where you want to run your Smart Campaign.
4. Set your duration
Choose how long you want your campaign to run. Select Keep it going to run your campaign until you pause or end it, or choose an end date.
5. Set your schedule
Choose when your campaign runs. Select Continuous to run your campaign throughout your store's open days and hours, or Custom to select specific days and times.
6. Set your average weekly budget
Choose one of the following options:
No cap on average weekly budget: Run your campaign without setting a weekly spending limit.
Average weekly budget: Set a weekly spending limit based on your budget.
Eligible Marketing Credits can be used toward Smart Campaigns. You can view your available credits in your Marketing Wallet.
Learn more about Marketing Credits.
7. Name and create your campaign
Enter a campaign name, review your settings, and select Create campaign.
Your Smart Campaign will go live immediately.
How do I view Smart Campaign performance?
To review your Smart Campaign performance:
Log in to the Merchant Portal.
Go to Marketing > Campaigns.
Select the Smart Campaign you want to review. From here, you can review your campaign performance, edit your campaign settings, or end your campaign.
You can review your results across three tabs:
Performance: View campaign sales, spend, orders, and new and lapsed customers acquired.
Reorder rate: Track how many customers return to place another order after ordering through your campaign.
Long-term value: Review the longer-term value of customers acquired through your campaign.
For more information, see Understanding Your Campaign Performance Reports.
