Ads Manager Report Builder
Ads Manager includes Report Builder, which lets you create downloadable Marketing and Business reports for your campaigns, ad groups, and overall business performance. Export reports as CSV files to analyze performance outside the platform and share insights with your team.
Ads Manager Report Builder overview
Use Report Builder to create downloadable Marketing and Business reports in Ads Manager. Reports are available at a daily level of detail and can be exported as CSV files, making it easier to analyze performance in spreadsheets or share results with stakeholders.
Report Builder offers two report types:
Marketing reports provide campaign and ad group performance data for Sponsored Listings and Promotions. Use these reports to evaluate campaign performance and optimize your advertising.
Business reports provide a broader view of your performance on DoorDash, including Business Performance, Category Share, and Brand Sales Growth reports. These reports combine ads and organic activity and complement the data available in Merchant Portal, helping you connect advertising performance with your overall DoorDash business performance.
Available columns in Marketing reports
When creating a Marketing report, you can select from the following campaign- and ad group-level columns. Some columns are available for all campaign types, while others are specific to Sponsored Listings or Promotions.
Campaigns | All Campaign Types: Day, Campaign Name, Campaign Start Date, Campaign End Date, Budget Type, Budget, # of stores in campaign, Orders, Sales, Average Order Values, Average CPA, ROAS, New Cx Acquired, Total Cx Acquired Sponsored Listings Only: Campaign Type, Impressions, Clicks, Ad Fees, Lapsed Cx, Existing Cx Promotions Only: Audience, Type of Promotion, Type of Discount, Discount, Minimum Order Amount, Promo Fees, New/Existing+Lapsed/Total DashPass Cx Acquired |
Ad Groups | All Campaign Types: Day, Ad Group Name, # stores in ad group, Currency, Orders, Sales, Average Order Values, ROAS, New Cx Acquired, Lapsed Cx Acquired, Existing Cx Acquired, Total Cx Acquired Sponsored Listings Only: Targeting Type, Bid Strategy, Bid, Impressions, Clicks, Ad Fees, Average CPA Promotions Only: Type of Promotions, Type of Discount, Discount, Minimum Order Amount, Promo Fees, Average Cost of Order |
How to create a Marketing report
Log in to Ads Manager
Select Reports from the left navigation menu
Select Create report
Under Report Type, select Marketing
Choose the campaign types to include:
Sponsored Listings
Promotions
Select a date range
Choose a time frame breakdown:
By dates
By day of week and dayparts
Choose a campaign breakdown:
By ad group
By ad group and store
Enter a report name
Select Create report
When the report is ready, download it from the Reports page.
How to create a Business report
Log in to Ads Manager
Select Reports from the left navigation menu
Select Create report
Under Report Type, select Business
Choose a Business report:
Business Performance
Category Share
Brand Sales Growth
Select a date range
Enter a report name
Select Create report
When the report is ready, download it from the Reports page.
What to do next
Overview of Reporting in Ads Manager
How Campaigns and Ad Groups Work in Ads Manager
