How to Use Instagram Videos in Your DoorDash Store
How to connect Instagram and DoorDash
If you have access to the Merchant Portal and your business’s Instagram account, you can link the accounts in just a few minutes:
Log into your DoorDash Merchant Portal as a business admin.
Go to the Settings tab and select Brand or Store Settings.
Click Connect Instagram.
Log into Instagram and authorize access.
Once connected, your Instagram account will appear as “Connected” on the page. By connecting your Instagram, DoorDash can access your Instagram photos and videos, but cannot post or comment or make any other changes on your Instagram account on your behalf.
In order to connect your Instagram account with DoorDash, it needs to be a business account. To switch your Instagram account to a business account or to set up a new account, follow these instructions.
What happens once your Instagram and DoorDash accounts are connected?
Once your Instagram account is connected, your photos and videos will be available within your Merchant Portal for use on your store page. You’ll be able to select a video to use as your store header and add your Instagram photos to individual menu items.
To manually add an Instagram image to your store’s menu, follow these steps:
Log into the Merchant Portal.
Navigate to the Menu section and click on the item you want to add photos to.
Once an item’s page is open, click Add a photo. If you want to update an existing photo, click on the current image you’d like to change.
Select which photo you want to add by filtering the source to Instagram on the left side of the modal.
Once you select a photo, the photo editor will open automatically. You can brighten the image, adjust the crop, clean up the background, or make other edits.
Choose Save to add the photo to this item.
How do I use an Instagram video as my store's header?
To use an Instagram video for your header, follow these steps:
Log into the Merchant Portal
On the right-hand side of your screen, select Settings
Select Store settings
Under Brand Assets you’ll see an item that says Header Video
Click the Edit button
Select the video you want to use for your header
Click Save
Once selected, it will take 1-3 business days for your video to be reviewed and reflected in your store page.
What are the best practices for submitting videos?
File Size: < 100 MB
Aspect Ratio: 9:16
Resolution Size: 1080 x 1920
Frame Rate: 30fpsFile Type: MP4 Format
Showcase the food you sell, with items centered in the frame
Not have text/graphics overlays
At least 4-5 seconds of high quality content
What are common reasons a video is rejected?
Website URL
Mentions any website link in the caption or video that is not DoorDash
Price Mentioned
Mentions any specific price for a dish e.g. $12 hot dog. We reject this because menu prices may change over time
Promotion Mentioned
Mentions any promotions. We reject this because it likely isn’t a promotion available via DoorDash or may change over time
Mostly Images
Slideshows or compilations of short clips are not able to be used.
Video is poor production quality
Poor video resolution or editing e.g. poor lighting, choppy video transitions, lots of text overlay that takes away from video
Video speed is too fast or too slow
Video is too zoomed in
Background is messy
Food is eaten
Overall video quality does not meet our high standard for inclusion
Content is not relevant
Food is not shown as a main feature of the video or the video is of more widely available pre-packaged foods rather than restaurant’s unique offerings
Focuses too much on people or interior instead of food
Only shows alcohol, no food shown
Item shown in video is not available on DoorDash
Collaboration video
The video is in collaboration with another account.
Video is not available
Unable to moderate video because the video is no longer available/link broken.
Video the wrong format
Video is not a vertical, full-screen video.
Contains negative sentiment
Video does not highlight the restaurant in a positive light.
Contains seasonal content
Video is clearly for a specific holiday, not relevant all year round, e.g. features Santa, halloween decorations, etc
Contains inappropriate content
Video violates our existing Content Guidelines (profanity, sexual content, etc)
What happens when a video is rejected?
When one of your videos is rejected, you will see a message in the Brand Settings page of your business-level Merchant Portal. This message will indicate which videos were rejected and the reasons for rejection.
You can choose to replace the rejected video with another video that will be subject to the same review within 1-3 days.
If you believe the video should be approved, please contact Merchant Support.
