How to Create an Opt-In Campaign
Franchise opt-in campaigns let corporate restaurant teams create a campaign that franchisees can choose to join. These campaigns help support local marketing on DoorDash while keeping campaign setup aligned with the broader brand strategy.
How opt-in campaigns work
With a franchise opt-in campaign, your corporate team creates the campaign in Ads Manager and invites franchisees to participate. Franchisees can then choose whether to opt in their eligible stores.
Opt-in campaigns can be used when creating a new Sponsored Listings or Promotions campaign. Franchisees are responsible for funding the campaigns they join.
Campaigns only run for stores that are pre-selected or that opt in before the campaign ends.
Create an opt-in campaign
To create an opt-in campaign:
Start creating a new Sponsored Listings or Promotions campaign in Ads Manager
Under Store participation, select Franchise opt-in
Pre-select any stores that should participate automatically, if applicable
Review the remaining stores that will be invited to opt in. After launch, participating stores can be updated through the campaign's View Details screen
Complete the rest of the campaign setup
Launch the campaign
After launch, DoorDash generates a single link that can direct each franchisee to their individual portal, where they can review and join the campaign.
Share the campaign with franchisees
After the campaign is created, share the opt-in link with franchisees through your own communication channels.
DoorDash notifies franchisees through:
In-product banners
Emails
Push notifications
What happens after franchisees opt in
Franchisees can opt in at any time before the campaign's end date. Once they opt in, their participating stores can be included in the campaign.
The campaign will only run for stores that:
Were pre-selected during setup
Opted in before the campaign ended
Franchisees can update participating stores through the campaign's View Details screen during the campaign window. After the campaign is live, participating franchisees can monitor performance in Ads Manager.
What to do next
Learn how franchisees can join a franchise opt-in campaign
