Update and Manage Your Catalog

Q: Why are my items not available to add to campaigns in Ads Manager?

Item not in the DoorDash catalog: If an item's content hasn't been shared with DoorDash via your syndicator or flat file, it will not be in DoorDash's catalog and therefore will not be available to run ads/promos on. What can you do? Publish content for your item(s) through your syndicator or share the content directly with your DoorDash Account Executive in a flat file Item not assigned to the correct brand in DoorDash's catalog: In order for an item to show up in your Ads Manager account, it must be assigned to one of your brands by the DoorDash team. What can you do? First, confirm that your item(s) content has been shared with DoorDash via your syndicator or a flat file. Once confirmed, reach out to your DoorDash Account Executive and let them know which GTINS/UPCs you aren't seeing in your account and which brand these items are part of. Item not on any retailer catalogs: For new items to be successfully added to retailers' catalogs, the retailer must add the item to the DoorDash catalog and must share inventory information of the item. These items will then need to be linked with DoorDash's central product catalog. In some cases, your items will not be eligible for ads and promos if the item hasn't been successfully added to the catalog by the retailer and/or the retailer hasn't shared the item's inventory with DoorDash. Although we encourage retailers to share their full inventory with us, some partners may only share a subset. What can you do? If there are high priority items that you want to advertise against, we would encourage you to reach out to your contact at the retailer and ask them to upload the items to DoorDash.

Q: Why does the image and name of my product appear differently on DoorDash from what I uploaded?

DoorDash may transform the content To ensure that we're always serving high quality content to our consumers through the Marketplace, we review and in select cases may make changes to how an item shows up in the app. Changes can include updating the item name structure or removing select special characters. Note that we don't alter product images that you've sent us. What can you do? Send a list of the affected GTINs/UPCs where the incorrect content is showing up to your Account Executive as well as screenshots of the products if possible. They will submit a request for investigation Retailer controlled content We always default to showing the information that you've provided for your items over the retailer's updates with the exception of a few retailers who only use their own content. Some retailers that use their own content include 7-Eleven, BJ's Wholesale Club, Casey's, CVS, Duane Reade, Meijer, Petsmart, Rite Aid, Sprouts, Target, Wawa, and Wegman's. What can you do? Send a list of the affected GTINs/UPCs where the incorrect content is showing up to your Account Executive as well as screenshots of the products if possible. They will submit a request for investigation. Please note that if the retailer is one of the exceptions that only uses their own content, you will be instructed to reach out to the retailer directly to get the content updated. Item(s) may not be linked properly to DoorDash's catalog There could also be cases where the items in DoorDash's catalog aren't connected/linked to the retailer catalog in question. Without this connection or link, the updates pushed to DoorDash's catalog have no way to be transmitted to the retailer's storefront What can you do? Send a list of the affected GTINs/UPCs and the retailer with whom the outdated images and names are showing to your Account Executive as well as screenshots of the outdated listings if possible. They will submit a request to link the items and correct the issue.

Q: Why is my item not showing up at a particular retailer?

The retailer hasn't created this item in the DoorDash catalog, or The retailer isn't sending inventory information for the item to DoorDash, or The retailer hasn't sent sufficient information about the item for us to link the item in the retailer catalog with the same item in DoorDash's central catalog. If the item isn't linked, the content the retailer provides is what consumers will see at that particular retailer. What can you do? Reach out to the retailer and confirm that they have sent the relevant information for DoorDash to create the item in the catalog and are sending required inventory information for the item. Once you receive confirmation from the retailer, reach out to your DoorDash Account Executive with the GTINs/UPCs and the retailer name that should be selling these items. They will submit a request to resolve the issue.

Q: If I fix catalog errors, do campaigns automatically update?

Yes, but today, edits cannot be made directly in Ads Manager. Once your updates are ingested and synchronized, corrections propagate to live campaigns and listings. Allow for a five-day sync delay.

5 min read

To update your catalog, you must send product content through a supported syndicator or submit a flat file to your DoorDash representative or cpg-catalog-updates@doordash.com. These updates are then processed and applied by DoorDash.

Updates available through a syndicator

Syndicators are third-party product management platforms that DoorDash uses to obtain product information (such as images and attributes).

You can use a syndicator to add new items, update existing content, or correct product details such as titles, images, and attributes. Syndicators are the recommended way to manage catalog updates, as they can help ensure that all your products' attributes (images, size, etc.) are consistent across all platforms and minimize human error when pushing product updates to DoorDash. Depending on your region, the following syndicators may be supported by DoorDash:

To inform DoorDash of which syndicator you work with and see which syndicators are available in your region, go to the ‘Settings’ > ‘Integrations’ page in Ads Manager.

Syndicator Content Automation:

To benefit most from our syndicator integrations, we recommend sharing your content via Salsify Direct Connection or Syndigo Active Products. These feeds are only accessible by DoorDash and not by any other retailer. Both feeds have more mandatory content values, as DoorDash requests these content values to ensure high-quality SKUs are built into the DoorDash catalog.

If you use Salsify Direct Connection or Syndigo Active Products, DoorDash will pull content from these feeds first, with Salsify Open Catalog or Syndigo Marketplace being secondary if there is missing information

If you leverage Salsify’s Direct Connection or Syndigo’s Active Products, you may be eligible for our fully automated content pipeline, with your content updates reflected on the DoorDash marketplace within 24 hours.

How to update your catalog items

If you use Salsify or Syndigo:

Select your preferred syndicator on the ‘Settings’ > ‘Integrations’ page in Ads Manager
Push new items or item updates from Salsify to either DoorDash Direct Connection (recommended) or Open Catalog. For Syndigo, send updates to Syndigo's Active Products.
DoorDash will automatically pull and implement your content updates within five business days, so no additional steps are required.
If sharing content via Salsify Direct Connection or Syndigo Active Products, you may be eligible for our fully automated content pipeline, with your content updates reflected on the DoorDash marketplace within 24 hours.

If you use 1WorldSync or SKUVantage:

Please inform your DoorDash Account Executive or email cpg-catalog-updates@doordash.com indicating that you have pushed new items or content updates and share a list of the UPCs/GTINs impacted along with the name of the syndicator you use.
We will then pull the update within five business days of being notified.

If you use Other Syndicators or a Flat File:

For updates to existing items: Please share a flat file with your DoorDash Account Executive or cpg-catalog-updates@doordash.com that includes the item names, UPCs, GTINs, images, and any other fields affected by the desired updates.
For new items: Please reach out to DoorDash Account Executive or cpg-catalog-updates@doordash.com for the catalog build template and follow the instructions for completion.

How to upload innovation items

An innovation item is a new product that hasn't yet launched in stores or on the DoorDash marketplace, but is being prepared for future release.

In practice, this means it's a new SKU (e.g., new flavor, size, or product line). It may already exist in your catalog system (Salsify, Syndigo, etc.), but it shouldn't be visible to customers yet.

If you use Salsify Direct Connection, enter the future launch date in the Launch Date field to prevent the item from going live early.

If you use another setup, notify your DoorDash Account Executive or email cpg-catalog-updates@doordash.com before sending the content. Include the GTINs or UPCs and the intended launch date for each item.

Discontinued Items

Discontinued items may exist in your catalog so that we can attribute historical sales for the product in your business and campaign reporting. We recommend keeping discontinued items in your catalog.

If the product is truly discontinued, then no merchants will be selling that product and the product will not show up on DoorDash for purchase.
If you are seeing a discontinued product being sold on DoorDash or are seeing recent sales attributed to a discontinued product, that indicates that a merchant is telling DoorDash that they are still selling and have inventory for this product.

After uploading products

After DoorDash receives your updates:

DoorDash Review: DoorDash reviews all items to confirm they are in compliance with our guidelines. If needed, some content changes — such as updating the item name structure or removing select special characters — may be implemented. Note: We don't alter product images.
Connection to Retailer Catalogs: All new items added to the DoorDash catalog are connected to/linked with retailer catalogs. This allows the content you’ve provided to be visible to customers at all linked retailers. If we can't find the product in a single retailer catalog, your items will not be eligible for ads and promos. Although we encourage retailers to share their full inventory with us, some partners may only share a subset.
Eligible for Ads and Promos: Once the new item is properly ingested to your DoorDash catalog, assigned to the correct brand, and linked to corresponding items at 1+ retailers, it's ready for the DoorDash Marketplace and eligible for ads and promos.

To check if your content updates have been applied, go to your Catalog Manager and search for the product(s) you want to audit. Content updates from a syndicator or flat file will be made within 5 business days after DoorDash has been notified.

What to do next

Learn more about managing your DoorDash Catalog
Get insight into catalog best practices

Why are my items not available to add to campaigns in Ads Manager?

Why does the image and name of my product appear differently on DoorDash from what I uploaded?

Why is my item not showing up at a particular retailer?

If I fix catalog errors, do campaigns automatically update?

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Update and Manage Your Catalog

Updates available through a syndicator

How to update your catalog items

If you use Salsify or Syndigo:

If you use 1WorldSync or SKUVantage:

If you use Other Syndicators or a Flat File:

How to upload innovation items

Discontinued Items

After uploading products

What to do next

Frequently asked questions

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