New Campaign Narratives Reporting
What’s changing?
DoorDash is updating campaign reporting in Merchant Portal to make it easier for merchants to understand how their ads and promos are performing. Merchants will see a clearer story around campaign results, including how much sales a campaign drove, whether customers came back, and how long-term customer value compares to campaign cost.
What’s new in your campaign reporting?
Sales vs. Spend
This section helps merchants compare campaign sales against campaign spend. It is meant to show whether a campaign drove business relative to what the merchant spent. This replaces broader use of “Net Sales” language, which could be confusing because many merchants expect “net” to mean actual take-home pay.
Reorder Rate
This section shows whether customers acquired through a campaign came back and ordered again within a selected time window, such as 30, 60, or 90 days. This helps merchants understand whether a campaign is bringing in customers who return, not just one-time orders.
LTV vs. Long-Term Cost
This section compares the long-term value of customers acquired through a campaign against the cost of acquiring them. This helps merchants understand whether the customers brought in by a campaign were valuable enough over time to justify the campaign cost.
Frequently Asked Questions:
Why does my campaigns page look different?
We updated the page to make campaign performance easier to understand. Merchant campaign reporting is still available, but the page now includes clearer sections that explain what your campaign drove, whether customers came back, and how customer value compares to campaign cost.
Is this showing my actual profit or take-home pay?
No. This is not a full profit or take-home pay report. It is a campaign performance view. Actual profit can depend on factors like food costs, commissions, taxes, discounts, and other operating costs.
Why don’t these numbers match my financial reports or payouts?
Campaign reporting and financial reporting answer different questions.
Campaign reporting helps you understand marketing performance, while financial and payout reports show billing and payment activity.
Numbers may not always match exactly because they can use different timing, definitions, or reporting views.
Why is Reorder Rate or LTV blank?
Some metrics need time to calculate. Reorder Rate and LTV look at what happens after customers are acquired by a campaign, so newer campaigns may not have enough history yet. For example, 30/60/90-day views may only appear after enough time has passed and enough data is available.
What should I use these metrics for?
Use these metrics to better understand whether your campaign is driving sales, bringing customers back, and generating longer-term customer value. They can help you decide whether to continue, adjust, or increase your marketing investment.
