Overview of Ads Manager Reporting
Ads Manager reporting helps you understand how your campaigns and overall business are performing on DoorDash, across both paid and organic activity. Leverage the data to plan campaign strategy and fine-tune campaign optimizations to reach your business goals.
Whether you're monitoring active campaigns or evaluating long-term performance, reporting is central to managing your advertising strategy.
How to access reporting in Ads Manager
Dashboard view, Marketing reports, and Business reports
Log in to Ads Manager
The Dashboard view is the first page you see in Ads Manager and can also be accessed anytime from the Dashboard tab in the left-hand navigation
Marketing and Business Reports can be found by selecting Reports in the left-hand navigation
How to generate a report
Navigate to Reports from the left side menu
Click the Create Report button
Toggle to select Marketing or Business, and select your preferred report customizations
You'll receive an email notification when your report is available to download on your Reports page. You can also access your business report using a direct API connection to manage reporting internally, or via our API partners.
Reporting available in Ads Manager
Ads Manager includes three main reporting capabilities, each designed to support a different level of analysis: Dashboard view, Marketing reports, and Business reports.
Dashboard view
Dashboard view provides a centralized view of your business performance, including deeper insights into performance drivers, competitive comparisons, and daypart trends. This view is where you can:
Track performance over time, including Total Sales and Total Units (paid and organic)
View performance across retailers and identify where growth is coming from (available to select advertisers)
Monitor category share and benchmark against competitors
Understand performance by time of day and day of week
Export data for further analysis and reporting
Marketing reports
Marketing reports allow you to analyze up to a year of campaign performance data across Sponsored Products and Sponsored Brands, with report types tailored to each format.
Sponsored Products: Campaign report (campaign-level performance), Placement report (by ad group and placement type), Product report (featured product performance by ad group), Keyword report (search keyword performance across ad groups)
Sponsored Brands: Campaign report (campaign-level performance), Product report (featured product performance by ad group)
You can export these reports according to your custom parameters for deeper analysis.
Business reports
Business reports provide deep insight into your brand's total growth and performance on the DoorDash marketplace including:
Product Sales: View item-level performance, including total sales, orders, units, and store type to understand how individual products are performing
Category Share: Measure your brand’s share within a product category and benchmark against competitors using NielsenIQ or Circana data
Interest Insights: Analyze performance across dish segments to identify which customer interests are more likely to convert for your brand (available in the U.S. only)
Reports can be customized by date range and level of detail, then exported for deeper analysis.
What to do next
Learn more about Marketing reports
Learn more about Business reports
Understand key metrics in Ads Manager
