Marketing Reports Overview

Marketing reports in Ads Manager provide a comprehensive view of your campaigns' performance for Sponsored Products and Sponsored Brands. Use these reports to track key metrics, analyze performance trends, and identify opportunities to optimize your campaigns for stronger results.

Marketing reports you can generate

Marketing reports are available for both Sponsored Products and Sponsored Brands, with report types tailored to each format.

Sponsored Products

Sponsored Products reporting includes several report types to help you understand performance at different levels.

• Campaign report: Campaign-level performance insights

• Placement reports: Campaign performance broken down by Ad Group and Placement Types (Search, Collection, Categories, and DoubleDash); also shows the top five placements across each placement type

• Product reports: Performance of each featured product across each Ad Group

• Keyword reports: Performance across search keywords where your campaign was served, across every Ad Group; only Keywords contributing >0 impressions for a given Ad Group will be included in this report

Sponsored Brands

Sponsored Brands reporting includes report types that focus on campaign and product performance.

• Campaign reports: Campaign-level performance insight

• Product reports: Performance of each featured product across each Ad Group

How to generate a Marketing report

Marketing data can be viewed directly in Ads Manager or exported for further analysis. To generate a Marketing report:

1. Navigate to Reports from the left side menu in Ads Manager

2. Toggle to Marketing

3. Select Sponsored Products or Sponsored Brands, and view the types of custom marketing reports for each

4. Customize your report by timeframe

   1. By dates (UTC)*, or

   2. By day of the week and hours (local time zone)

5. Select your start and end dates within the past three years

6. Name your report and click Create Report

Depending on the size of your report, preparing your file for download may take up to five minutes. You'll receive an email notification once your report is ready. 

When the preparation is complete, you'll find your downloadable report in the table on the Reports page. On the right side of the table, click the download icon to retrieve your report.

What to do next

• Understand key metrics in your Marketing report

• Learn how to generate a Business report