Introduction to Sponsored Brands
Sponsored Brands highlight your brand and product, in your brand voice, during the moments it matters most.
Featuring eye-catching display or video creative that runs across store home and category pages, Sponsored Brands feature your selected products in an in-feed ad that leads to a customizable landing page. Use Sponsored Brands to tie your brand to seasonal occasions and tentpole moments, enabling discovery for new product innovation and amplifying on-site promotions.
Sponsored Brands overview
Sponsored Brands are designed to raise brand consideration and drive basket-building by showcasing your brand alongside a curated set of products.
With Sponsored Brands, CPG advertisers can highlight their brand during the moments that matter most by combining:
A customizable collection of products
Brand messaging with custom logo and copy
Creative assets such as display images and video
This format allows you to connect your brand story directly to purchasable items, helping customers discover your products and engage with your brand across the DoorDash marketplace. Campaign management and reporting are available through Ads Manager or API partners.
Where Sponsored Brands appear
Sponsored Brands appear across multiple high-visibility placements in the DoorDash app, including:
Retailer store pages and search results: Help consumers discover your brand as they begin shopping
Category pages: Increase visibility as consumers browse the aisles of our digital storefront
When to use Sponsored Brands
Sponsored Brands are best suited for promoting your brand across multiple products. This format helps introduce your brand, highlight product differentiation, and guide customers from discovery through purchase within a single ad experience.
Common use cases include:
Launching new products or product lines
Supporting seasonal campaigns or tentpole moments
Reinforcing brand identity through custom creative
Driving discovery across your product portfolio
Amplifying on-site promotions
This format is particularly effective for influencing customer decisions earlier in the shopping journey, and works best when paired with Sponsored Products. Using both formats together allows you to create a full-funnel strategy that balances brand growth with performance efficiency.
What to do next
Create a Sponsored Brand campaign
Optimize your Sponsored Brand campaign
Review the creative requirements for Sponsored Brand campaigns
