Getting Started With Brand Center
Brand Center brings advertising, catalog, inventory, and assortment tools together in one place. It builds on the previous Ads Manager platform, expanding beyond campaign management with new insights and tools to help you manage product content, reporting, and account access while gaining visibility into how your products are performing across retailers and stores.
How to log in to Brand Center
To access Brand Center:
Go to the Brand Center
Enter your email address and password
Click Log in
For first-time access:
Ask your DoorDash Account Executive or an existing user on your brand account to add you as a user
Open the invitation email you received
Create your account using the same email address
Return to Brand Center and log in
If you forgot your password, select Reset Password, enter your email address, and follow the reset instructions. If you don't see the email, check your spam folder.
What's available in Brand Center
Brand Center is organized into different sections that support a different part of your advertising workflow:
Homepage
The Home page provides an at a glance view of your brand’s performance across DoorDash. It brings together key business, product, retailer, and campaign information so you can quickly understand what is happening and where to explore further.
Use it to:
View total sales and units over the selected time period
See your top retailers and best selling products
Review Sponsored Products and Sponsored Brands campaign performance
Sales Dashboard
The Sales Dashboard provides an overview of your business and campaign performance, along with brand and category insights. You can track campaign trends in near real-time with views of Total Sales or Total Units over time (including paid and organic data).
Use it to:
Track performance trends over time across your business
Compare performance across brands, categories, and competitors
Identify which retailers, segments, or time periods are driving growth
You can refine your view using filters such as date range, brand, and category to better understand performance across different dimensions.
Sales Dashboard view is available to U.S. advertisers. Learn more about the Sales Dashboard here.
Retailer Catalog
The Retailers section shows where your products are linked and how they appear across DoorDash retailer storefronts.
Use this information to:
• See every retailer carrying your linked products, including linked product count and content source
• Review product details at a specific retailer, including name, GTIN, size, category, and description
• Identify where content is missing, outdated, or incorrect
• Prioritize retailers and products that need attention before activating campaigns
A product must be correctly linked to a retailer listing and available through that retailer to be eligible for ads, promotions, and retailer level reporting.
Campaigns
The Campaigns section is where you create and manage your Sponsored Product and Sponsored Brand campaigns.
From here, you can:
Create new campaigns
Select products to promote
Organize products into ad groups
Set budgets, bids, and targeting
Launch, pause, edit, or optimize active campaigns
Learn how to get started with Campaigns here.
Catalog
The Catalog section shows all products associated with your brand that are eligible for advertising on DoorDash.
Use Catalog to:
Review product content (images, titles, attributes)
Confirm which items are available for campaigns
Identify gaps or issues affecting ad eligibility
Ensure products are properly linked to retailer listings
Your catalog must be complete and properly linked to retailer listings before you can run ads.
Learn more about Catalog Manager here.
Inventory
The Inventory tab helps you understand where product availability may be affecting sales across retailers and stores, and how shoppers respond when items are unavailable.
Use Inventory to:
Monitor on shelf availability and out of stock trends
Identify the products, retailers, and stores most affected by availability gaps
Understand estimated revenue missed when products are unavailable
See the brands and products shoppers substitute instead when an item is unavailable, along with the revenue at stake
Prioritize where to improve availability and protect sales
Assortment
The Assortment section helps you understand how well your products are listed, available, and represented across retailer catalogs on DoorDash.
Use it to:
Measure the share of your brand’s products listed across retailers and stores
Identify products that may be missing from retailer catalogs
Review product availability and content quality, including images, brand names, and descriptions
Prioritize catalog updates that can improve the shopper experience
Reports
The Reports section provides detailed insights into campaign and business performance.
You can:
Analyze campaign metrics like impressions, clicks, spend, sales, and return on ad spend (ROAS)
Access both campaign-level (marketing) and business-level reporting
Download reports for deeper analysis
Settings
The Settings section allows you to manage account access and configuration.
From here, you can:
Add or remove users
Assign roles and permissions
Manage account-level settings
Complete your first setup tasks
Before launching your first campaign, there are a few key areas to set up in Brand Center. These steps ensure your account is properly configured and ready to support campaign performance.
Review your catalog
Go to the Catalog section and confirm:
Your products are uploaded and visible
Product details (images, titles, attributes) are accurate
Items are linked to retailer listings
A complete and properly linked catalog is required to run ads on DoorDash. Only products that are available in the catalog and linked to retailers will be eligible for advertising.
Learn more about managing your DoorDash catalog.
Add or manage team members
Set up the right access for your team before launching campaigns.
In Brand Center, you can add users and assign roles based on what they need to do — whether that's building campaigns, analyzing performance, or managing account settings. This ensures the right people can take action without impacting account security or billing access.
To get started, go to Settings and select Manage Users to:
Add new team members or agencies
Assign roles and permissions
Update or remove existing users
Only Admin users can manage account access and permissions. Learn more about managing your account access.
Connect to a Trusted API Partner
Want to manage your DoorDash campaigns through a third-party tool? DoorDash works with approved API partners that provide campaign management and reporting tools to help streamline your advertising workflow.
To connect your DoorDash account to an API partner, reach out to your DoorDash Account Executive. Our team will coordinate access on your behalf.
API partners are independent third parties. DoorDash does not endorse any partner’s products, services, or performance.
Prepare to launch campaigns
Clarify your campaign goal and which products you want to promote. Whether you’re driving sales, increasing visibility, or supporting a promotion, your objective will shape how you set up your campaigns in Brand Center.
Once setup is complete, you can create and launch campaigns in Brand Center. After launch, monitor performance and make updates over time to improve results, such as adjusting budgets, targeting, or product selection.
What to do next
Create a Sponsored Product Campaign
Create a Sponsored Brand Campaign
Get an overview of reporting available in Brand Center
