Overview of DoorDash Ads
DoorDash Ads is a global commerce media platform that helps brands drive growth by reaching high-value shoppers at the moment of purchase, with flexible advertising solutions designed to tap into the DoorDash customer base. Our tools provide clear performance insights to help brands optimize results and maximize returns. With access to DoorDash’s unique customers and a fast-growing marketplace of retailers, brands can expand their reach and capture more demand across the moments that matter.
DoorDash offers both self-serve and managed service advertising solutions. Create and manage Sponsored Products and Sponsored Brands in Ads Manager, or use an approved API partner, including Pacvue, Flywheel, Skai, or CommerceIQ. Spotlight, Banner Ads, and Promotions are available through managed service. Contact your DoorDash Account Executive to learn more.
DoorDash Ads products
DoorDash offers multiple products designed to help you achieve your advertising goals. Depending on your needs, you can manage these products directly in Ads Manager or have your DoorDash account team support them, giving you flexibility in how you plan, launch, and optimize campaigns.
Please ensure your ads follow DoorDash Ads and Promotions Policies.
Sponsored Products
Sponsored Products is designed to increase visibility for your products and drive purchases from high-intent consumers. These ads appear across key moments in the shopper journey, helping you influence purchase decisions from discovery through checkout.
Sponsored Products ads can appear across multiple touchpoints on the consumer path to purchase:
Collections: Reach consumers browsing on store pages with spotlighted products in curated carousels.
Category page: Increase visibility as consumers browse the category aisles of the digital storefront.
Search results: Boost your products to high-intent consumers searching for relevant terms.
DoubleDash: Engage consumers immediately post-checkout as they discover new items to add to their orders.
Use Sponsored Products when your goal is to drive conversions from shoppers who are already browsing or searching for products in your category. Learn more about Sponsored Products here.
Sponsored Brands
Sponsored Brands allow advertisers to showcase their brand logo and messaging alongside a curated set of products in a shoppable carousel using custom creative. They can be used to tie your brand to seasonal occasions and tentpole moments, enabling discovery for new product innovation, and amplifying on-site promotions.
Placements
Sponsored Brands ads appear in premium placements across the DoorDash app:
Store page: Premium placement on retailer homepages to help consumers discover your brand as they begin shopping
In-store search: Reach consumers during one of the highest-intent moments in the shopping journey as they actively search for products.
Category pages: Increase visibility as consumers browse the category aisles of the digital storefront
Use Sponsored Brands when you want to increase brand visibility, highlight multiple products together, or support product discovery. Learn more about Sponsored Brands here.
Banners
Banner ads are high-visibility placements designed to drive broad exposure across DoorDash surfaces.
These ads typically appear on:
Store pages
Offer sections
DoubleDash post-checkout pages
Dedicated vertical landing pages
With Banners, you can:
Run your ads during optimal times with Dayparting
Reach precise audience segments with custom audience targeting
Amplify retailer-specific promotions with retailer targeting
Promote high-value products or new items releases
Banner campaigns are subject to a spend minimum. For more information, please reach out to your Account Executive.
Spotlight
Spotlight features a large creative canvas built for static display and short-form video. These ads are prominently featured on the homepage and designed to capture attention as soon as the app opens.
With Spotlight, you can:
Highlight products, seasonal moments, limited-time offers, or brand stories
Drive customers from the homepage to a relevant destination, such as a store page, brand page, or branded collection
Combine rich brand storytelling with promotional messaging in a single creative experience.
Learn more about Spotlight here.
Promotions
Promotions are advertiser-funded deals that help drive conversion through savings. DoorDash offers multiple promotion types, including $ or % off at the SKU level, buy X get $Y off, and buy $X basket value get $Y off.
Promotions are featured as badging on convenience and grocery store pages throughout the app and are typically most effective when paired with Sponsored Products or Sponsored Brands to amplify visibility.
With Promotions, you can:
Deploy in specific geographic regions with market targeting
Develop branded redemption codes to track promotion performance across multiple marketing channels with custom promo codes
Customize offers based on audience segments, including new, existing, and lapsed users with audience targeting
Align campaigns with retail-specific promotions with retailer targeting
Create and target custom segments
Use Promotions when you want to incentivize purchases through savings and increase conversion rates or basket size. These campaigns are subject to a spend minimum. For more information, please reach out to your Account Executive.
Offsite Ads
Offsite Ads allow advertisers to reach DoorDash audiences across a variety of search, social, and programmatic partners such as Meta, Google Shopping Ads, YouTube, Pinterest, TikTok, and The Trade Desk using DoorDash first-party data. You can drive consumers across digital channels directly to point of purchase, while measuring results with closed-loop attribution.
Offsite Ads run across:
Social platforms (Meta, TikTok, and more)
Search placements (Google Shopping)
Programmatic partners (The Trade Desk, Yahoo DSP, and more)
Programmatic formats include display, audio, connected TV, and more.
With Offsite Ads, you can target*:
High-frequency DoorDash users, including DashPass consumers
Shoppers who have demonstrated interest in your category based on past purchase behavior
Customers who have previously purchased your brand
New-to-brand customers by targeting category shoppers who haven't purchased your products
Audiences using platform-level signals, including demographics, affinities, and interests
Specific geographic regions that matter most to your business
*Targeting varies by channel.
Offsite Ads supports:
Closed-loop attribution
Return on ad spend (ROAS) reporting
New-to-brand measurement
Customer lifetime value (LTV) metrics
Use Offsite Ads when you want to extend your reach beyond DoorDash and re-engage high-intent audiences across external platforms. For more information, please reach out to your Account Executive.
Ads Manager Overview
Ads Manager is DoorDash's self-serve platform for creating, managing, and measuring advertising campaigns. Ads Manager gives you one spot from which you can manage all of your Sponsored Brand and Sponsored Product campaigns on DoorDash. Ads Manager gives you a dashboard view of all of your campaigns, and makes it easy to see how they're working for your brand — and lets you make changes when you want to.
What you can do in Ads Manager
In Ads Manager, CPG brands can:
Create and manage Sponsored Product and Sponsored Brand campaigns
Launch, edit, or pause campaigns at any time
Monitor performance with real-time metrics such as sales, impressions, spend,ROAS, and more
Access reporting across campaigns and overall business performance
Review product-level and category-level performance through reporting tools
Manage your product catalog and ensure items are eligible for ads
Add team members and assign roles and permissions
Ads Manager is designed to give advertisers full control over campaign execution and performance analysis in one place. See here for more information on how to get started with Ads Manager.
What to do next
How to get started with Ads Manager
Learn how to create your first Sponsored Product campaign
Set up your product catalog
