Getting Started With DoorDash Ads Manager
Ads Manager is DoorDash's self-serve platform for managing Sponsored Product and Sponsored Brand campaigns. It allows CPG advertisers to launch campaigns, monitor performance, manage product catalogs, and control account access — all in one place.
To use Ads Manager, you need access to a brand account. First-time users must be added by a DoorDash Account Executive or another user on the brand account. After you're added, you'll receive an email invitation to join.
How to log in to Ads Manager
To access Ads Manager:
Go to the DoorDash Ads portal
Enter your email address and password
Click Log in
For first-time access:
Ask your DoorDash Account Executive or an existing user on your brand account to add you as a user
Open the invitation email you received
Create your account using the same email address
Return to Ads Manager and log in
If you forgot your password, select Reset Password, enter your email address, and follow the reset instructions. If you don't see the email, check your spam folder. If you still can't access your account, contact support.admanager@doordash.com.
What's available in Ads Manager
Ads Manager is organized into different sections that support a different part of your advertising workflow:
Dashboard
The Dashboard provides an overview of your business and campaign performance, along with brand and category insights. You can track campaign trends in near real-time with views of Total Sales or Total Units over time (including paid and organic data).
Use it to:
Track performance trends over time across your business
Compare performance across brands, categories, and competitors
Identify which retailers, segments, or time periods are driving growth
You can refine your view using filters such as date range, brand, and category to better understand performance across different dimensions.
Dashboard view is available to U.S. advertisers. Learn more about the Dashboard here.
Campaigns
The Campaigns section is where you create and manage your Sponsored Product and Sponsored Brand campaigns.
From here, you can:
Create new campaigns
Select products to promote
Organize products into ad groups
Set budgets, bids, and targeting
Launch, pause, edit, or optimize active campaigns
Learn how to get started with Campaigns here.
Reports
The Reports section provides detailed insights into campaign and business performance.
You can:
Analyze campaign metrics like impressions, clicks, spend, sales, and return on ad spend (ROAS)
Access both campaign-level (marketing) and business-level reporting
Download reports for deeper analysis
Learn more about Ads Manager Reporting here.
Catalog
The Catalog section shows all products associated with your brand that are eligible for advertising on DoorDash.
Use Catalog to:
Review product content (images, titles, attributes)
Confirm which items are available for campaigns
Identify gaps or issues affecting ad eligibility
Ensure products are properly linked to retailer listings
Your catalog must be complete and properly linked to retailer listings before you can run ads.
Learn more about Catalog Manager here.
Settings
The Settings section allows you to manage account access and configuration.
From here, you can:
Add or remove users
Assign roles and permissions
Manage account-level settings
Complete your first setup tasks
Before launching your first campaign, there are a few key areas to set up in Ads Manager. These steps ensure your account is properly configured and ready to support campaign performance.
Review your catalog
Go to the Catalog section and confirm:
Your products are uploaded and visible
Product details (images, titles, attributes) are accurate
Items are linked to retailer listings
A complete and properly linked catalog is required to run ads on DoorDash. Only products that are available in the catalog and linked to retailers will be eligible for advertising.
Learn more about managing your DoorDash catalog.
Add or manage team members
Set up the right access for your team before launching campaigns.
In Ads Manager, you can add users and assign roles based on what they need to do — whether that's building campaigns, analyzing performance, or managing account settings. This ensures the right people can take action without impacting account security or billing access.
To get started, go to Settings and select Manage Users to:
Add new team members or agencies
Assign roles and permissions
Update or remove existing users
Only Admin users can manage account access and permissions. Learn more about managing your account access.
Prepare to launch campaigns
Clarify your campaign goal and which products you want to promote. Whether you’re driving sales, increasing visibility, or supporting a promotion, your objective will shape how you set up your Sponsored Product and Sponsored Brand campaigns in Ads Manager.
Once setup is complete, you can create and launch campaigns in Ads Manager. After launch, monitor performance and make updates over time to improve results, such as adjusting budgets, targeting, or product selection.
What to do next
Create a Sponsored Product Campaign
Create a Sponsored Brand Campaign
Get an overview of reporting available in Ads Manager
