How to Navigate the Marketing Tab in Merchant Portal

The Marketing tab in Merchant Portal has been updated with a refreshed campaign creation and management experience. While the overall Marketing tab structure remains the same, you may notice updates to the Create a Campaign and Campaigns pages. Your existing campaigns, campaign data, and marketing tools remain available.

Note: Your existing campaigns continue to run as configured, and all campaign types remain available in Merchant Portal.

What's Changed?

The Marketing tab has been updated in five key areas:

• Updated Navigation and Layout: Navigate a cleaner, more intuitive Marketing experience with the same functionality you use today.

• Run a Campaign: Create new campaigns with personalized recommendations and simplified campaign options.

• Campaign Creation: Launch campaigns faster with a streamlined setup experience and easy access to advanced settings.

• Campaigns: Access campaign creation tools and manage active and past campaigns from a single page.

• Campaign Details: View enhanced performance reporting and additional campaign insights.

Run a Campaign page

The Run a Campaign page has been redesigned to help you discover and launch campaigns more easily. The updated page includes personalized recommendations and organizes campaign options into five campaign types.

What's New

• Personalized recommendations help surface campaign opportunities for your store.

• Five campaign types make it easier to find the marketing solution you're looking for.

• Campaign cards include a description and call-to-action to help you get started quickly.

Finding Campaign Types

Note: Some campaign types and promotion options are grouped together in the new experience. If you can't find a specific promotion type, select the corresponding campaign type and expand More settings to view additional options.

Campaign creation flow

The campaign creation experience has been updated to help you launch campaigns faster.

When you select a campaign type, DoorDash automatically recommends campaign settings based on your goals. These recommended settings are displayed by default, allowing you to review and launch your campaign quickly.

If you'd like to customize your campaign before launching, select Edit settings under More settings to expand additional campaign options.

What's New

• Recommended campaign settings are displayed by default to simplify campaign setup.

• Launch campaigns faster with fewer required fields.

• Select Edit settings to expand More settings and customize campaign details.

• Additional options include:

  • Campaign budget

  • Campaign duration

  • Scheduling

  • Audience targeting

  • Store selection

Tip: If you can't find a setting or promotion option you previously used, select Edit settings to expand the More settings section and view additional campaign customization options.

Campaigns page

The Campaigns page combines campaign creation and campaign management in one place. Use the campaign cards at the top of the page to launch a new campaign, or scroll down to view and manage your active and past campaigns.

What's New

• Start a new campaign directly from the Campaigns page.

• Access the five campaign types from the top of the page.

• View your active and past campaigns in the campaign list below.

Campaign details

Select a campaign from the Campaigns page to view detailed performance insights.

What's New

• Performance Summary: View key campaign metrics, including Campaign Sales, Orders, Spend, and ROAS, at the top of the page.

• Expanded Reporting: Compare campaign sales and gross sales to understand how campaigns contribute to overall business performance.

• Campaign Details: Access additional campaign setup information and reporting insights.