How Merchants Can Review Customer Analytics
How does DoorDash provide customer analytics?
DoorDash provides customer insights through the Merchant Portal, where you can:
See the percentage of new, occasional, and frequent customers
Review order trends and item performance
View customer reviews and ratings in one place
Understand where orders are coming from geographically
What are customer analytics for Merchants?
Merchants can gather customer data to answer key questions, including:
Who is our target customer?
What new menu items should we test?
Why do customers choose us over competitors?
How customizable should our menu items be?
Where should we open our next location?
What brand messaging will our customers respond to?
These insights help you answer practical questions such as:
Which items should I promote or update?
When should I run promotions?
Where are my most active customers located?
How do I view customer insights Merchant Portal?
Log in to the Merchant Portal
Navigate to the Customers section and select Customer Insights
Review dashboards showing geographic data and customer spending habits
Note: Available insights may vary by account, location, or feature access
How do I view sales data in the Merchant Portal?
Log in to the Merchant Portal
Navigate to the Insights section and select Sales
Review dashboards that break down sales data into timeframes, fulfillment methods and loyalty status.
How do I see customer reviews in the Merchant Portal?
Log into the Merchant Portal.
Navigate to the Customers section and click on Ratings & Reviews
Here you can sort, read and respond to both positive and negative customer reviews
You can use this feedback to identify operational or menu improvements
How can I collect other customer data?
Here are some common strategies for gathering customer data:
Online surveys: Send a survey to your restaurant email list — encourage participation by offering a reward, such as the chance to win a restaurant gift card or a discount on a future order
Customer interviews: Identify your most frequent or loyal customers and conduct interviews by phone or in person
Restaurant technology platforms: Review sales data from your point-of-sale (POS) system, customer relationship management (CRM) platform, or reservation system
Social media: Audit customers' comments on your posts, and review user posts that tag your restaurant or location
Web analytics: Monitor your restaurant website traffic, including traffic source, to understand how viewers get to your website
Online reviews: Read recent customer reviews from Yelp, Google, TripAdvisor, OpenTable, and other review platforms — as well as DoorDash customer reviews
Talk to your staff: Ask your front-of-house team to flag any recurring requests, questions, or positive or negative feedback from guests
Delivery sales data: Take advantage of the valuable customer insights delivered to you by DoorDash
